On set, before product design took over most of my brain.
Before product, I worked in cinematography.
Film taught me how attention is shaped - what people see first, how tension builds, and how timing changes understanding.
I bring that same lens into product design. Interfaces are not static screens. They are sequences, decisions, feedback loops, and moments of clarity.
Experience
Availability-first group planning system. Product direction, UX architecture, interaction logic, and collaboration with engineering.
2025-nowInteraction design, product thinking, prototyping, UX research foundations, and design systems.
2025-nowCamera work, lighting, visual storytelling, rhythm, composition, and production discipline.
2019-2025Unreal Engine and technical visual workflows in virtual production environments.
2022Proto Labor
A community for designers and builders experimenting with AI, code, and rapid prototyping.
Vibecoding workshop EKA
A practical workshop on building personal websites with AI and modern agent tools.
How I Think
Principles I return to when designing.
Start with behavior
I look for what people are trying to do, where momentum breaks, and which decisions the interface should make obvious.
Design the system
Screens matter, but product quality usually lives in the rules, defaults, states, and relationships behind them.
Make complexity legible
Good structure does not remove complexity. It gives it shape, hierarchy, and enough rhythm to be understood quickly.
Prototype until it moves
I use prototypes to test transitions, edge cases, and interaction logic before the design becomes too polished to question.
What I Do
The practical shape of my work.
Product direction
Turning ambiguous problems into structured product decisions.
UX architecture
Designing flows, states, system rules, and edge cases before visual polish.
Interaction design
Crafting behavior-driven experiences grounded in feedback, clarity, and motion.
Design x engineering
Working closely with developers to move from concept to production-ready solutions.
Stories about systems, pressure,
and people inside structures larger than themselves.
Mr. Robot
A paranoid character study where the interface itself becomes the unreliable narrator. It reshaped how I think about systems hiding the people inside them.